Search Engine Optimization
Search Engine optimization is the important element to list or rank our content on google search engine. The content which displays on the main page of google is crawled by considering particular keyword we basically search. It contains two types
- On page SEO nothing but quality content displayed on website
- Off page SEO is nothing but a backlinks specified on website
There's also some Search engine for e-commerce, that also allows client to do SEO for a specific product and rank it on Web search. There are several other SEO useful tips, both documented and undocumented, such as black hat and white hat, by something that you can rank as having good content included in the blog, as well as all historical SEO updates.
What is SEO?
Search engine optimization (SEO) is the process of increasing traffic for online content,so that search engine (like google, yahoo ) can easily crawl our website and list it on top.. Search Engine Optimization (SEO) is the cheese which makes bread more tastier and provides best result whenever someone searches for that particular keyword.
If our brand that we sell is a women wear and we want Google to show our website whenever someone searches for women clothes.
Search Engine Optimisation helps search engine to crawl our website page and index it on top of the page when any customer or client search for specific keyword.
Next question arise in your mind about Keyword Research? What is keyword Research?
The first most important thing in Search engine optimization is keyword research
Keywords are the roadmap or guideline which guide us in reaching our final destination with the help of Search Engine Optimisation.
Keyword Research Tool are
- Google Adâ€™s Keyword Planner
- Googleâ€™s search bar
- Googleâ€™s related searches
- Google Trends
- Social media groups and comments
Social media optimization
Social Media Optimisation / Marketing is a great method of marketing our brand through social networks like facebook, gmail messages, twitter, instagram and so onâ€¦. We have observed that many of the people are spend lots of time on these sites, which can help us in spreading awareness about product and brand building, We (websolguru) helps your business to get more and more traffic to your website and boost your sales by providing support of our experts in facebook and other social sites. .
Why social media marketing is a great investment?
Social media is a great way for businesses to interact with their customers and build relationships. Businesses can use social media platform to post information about new products, discounts, offer coupons, or even learn more about what people think of the business. Social Media gives an opportunity for our business to be seen on different platforms like Instagram, Twitter, Facebook, LinkedIn etc. It can also help you grow your customer base by connecting with potential customers who are searching for related companies in their area.
Pay per click
Pay per click or PPC is a online marketing model, where the advertiser pays each time the user clicks on their advertisement we put your advertisement on websites, web portals and create a campaign. if your friend and relatives click on that ads you will be get paid by the advertiser. Googleâ€™s adwords is a popular PPC system. The PPC is calculated by following formula pay per click = advertising cost / ads clicked.
PPC marketing or campaigns can be text, images and videos. The advertiser can put up ads in different shapes and sizes.
Advertiser puts up the ad, the publisher publishes the ad they come together to promote an ad intended for the end user who clicks the ad and benefits from it.
Electronic mail marketing is a method of digital advertising in which promotional email messages are sent to buyers. It motivates sales or generates prospects, which aid in the development of a society around your brand. Web-based- based email approach is no longer about sending one message to the masses; instead, it is all about authorization, classification, and customizability.
Do you want to know how electronic mail advertising works? This is not a difficult procedure. Messaging or sending email is simple and often automated process. It helps to send email messages and maintain promotional campaigns with the assistance of an Email Service Provider (ESP).
ESP facilitates the email marketing process. It ensures:
- Email deliverability â€“ the emails land in the inbox or not.
- helps to design newsletters
Has an automation capability